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Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers

Posted By Darren Rowse

27th of June 2024

Creating Content, Writing Content


Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers

My wife’s first words to me were…


‘Hi Michael, it’s nice to meet you’

…which was both funny and memorable since my name is DARREN, not Michael!


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Ever wondered how some posts keep you hooked while others don’t catch your eye?


It’s all in the opener. The first words you utter or write can set the tone for any relationship or conversation…


Just like in real life, the opening lines of your blog post can make or break your reader’s engagement.


 


In my last post in this ‘how to craft a blog post’ series I identified your blog’s title/headline as the most important words that you’ll write in a blog post and I said that the purpose of the title is to get people to read your opening line.


The second most important words in your blog post are those that follow the title – your opening line. Their purpose is to get people to read the next line – to draw people deep within your post. Here’s how you can craft compelling opening lines to captivate your readers from the get-go.


 


11 Effective Strategies for Blog Post Openers

So how does one craft an opening line to a post that effectively engages readers and stimulates enough interest to get them to read your blog post? Here are a few tips that I’ve found helpful.


1. Identify a Need

Kick off your post by pinpointing a reader’s problem or need.


Sound familiar? It should – I’ve talked about reader needs and problems in my post about choosing a topic and crafting your post title.


If you haven’t got it by now you should be starting to see that I place a lot of importance on identifying a reader’s need and solving it as a key to writing successful blog posts. You don’t have to solve the need or problem in the opening line but an effective way to get readers to read deep into your post where you do solve it is to tell them that you will in the opening line.

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